Our Story

Who is 
Nouveau Riche
Nouveau Riche

In this day in age it is know that most are living paycheck to paycheck. Imagine being that person that is doing EVERYTHING you can to make it each day. Trying to keep up with everyday expenses, providing for your houses, and simply trying to live life. You are at a point of giving up because you do not know what else to do to get by.

Then, suddenly, you are blessed with an unexpected fortune. It may not be generational wealth that you just received, but it’s certainly enough to provide a better lifestyle than you were just living. The responsible plan of action would be to continue living within your current means so you don’t have to struggle again. Most will not though. Nowadays, most will live their best life. Splurging and buying all the things they once could not afford. Some will even act as though they have never even struggled before. As if they have always had this fortunate life.

NOUVEAU RICHE (newly rich): A french phrase to describe an individual who recently acquired new fortune and act as the wealthy.

At Nouveau Riche Apparel, we understand the challenges of trying to make it in today’s world. We know what it’s like to struggle to make ends meet, and we believe that looking good and feeling confident should not have to come at a high cost.

Our brand is inspired by our founder, someone who unexpectedly achieved a drastic lifestyle change overnight but chose to continue living within her current means. We believe that being true to yourself and your values is essential, regardless of your financial status. Our goal is to help our customers feel confident and RICHE without sacrificing their financial wellbeing.

Our collections are designed for both men and women, offering a wide range of trendy and fashion-forward styles at an affordable price. We believe that fashion should be inclusive and accessible to everyone, and we are committed to providing quality clothing that fits all body types and budgets.

Nouveau Riche Apparel caters to the fashion-forward, confident woman and man who wants to look good and feel good without breaking the bank. We offer versatile collections that can easily transition from casual to dressy, making it easy to create a variety of outfits for any occasion.

We are proud to be based in Miami, FL, under the parent company A S H BRANDS & CO (A Style House Brands), and we are committed to providing quality, value, and exceptional customer service to our customers.

Thank you for considering Nouveau Riche Apparel for your wholesale clothing needs. We look forward to helping you bring affordable and stylish fashion to your customers while always remembering to stay true to your roots.

What We Offer


Nouveau Riche Apparel offers men's and women's wholesale clothing as well as women's accessories.

Private Labeling

All buyers have the option of having our wholesale garments shipping with one of our 9 different labels or their own brand's label.

Drop Shipping

Have select styles delivered directly to your customer from our warehouse. Buyers even have the option to use our warehouse for their brand.

Our Labels


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    Nouveau Riche Apparel